Concept to Operations: Building a Home Care Agency in Massachusetts

3-Part Webinar Series

Launching, Structuring, and Scaling a Compliant, Credible Agency

Starting a home care agency in Massachusetts is not just about getting clients. It is about building a business that can stand up to scrutiny, sustain growth, and deliver consistent, high-quality care.

This three-part series walks through what actually matters: choosing the right model, building defensible systems, and preparing for long-term credibility in a non-licensed environment.

Learning Objectives

• Define the appropriate home care business model
• Understand Massachusetts regulatory realities and risk exposure
• Build a compliant operational foundation
• Develop policies, documentation, and systems
• Set sustainable pricing and contracts
• Evaluate readiness for growth and accreditation

Session 1: Foundations

May 14, 2026 | 2:00 – 3:30 PM

Choosing the Right Model and Setting Up Correctly

Focus: Getting the structure right from the start

• Private-pay vs. certified vs. hybrid models
• Massachusetts regulatory realities
• Business formation and registrations
• Insurance and liability exposure
• Common startup risks

Session 2: Operations

May 21, 2026 | 2:00 – 3:30 PM

Building Systems That Hold Up Under Pressure

Focus: Turning intent into defensible operations

• Core policies and compliance areas
• Hiring, training, and supervision systems
• Workforce compliance basics
• Documentation as protection
• Alignment with accreditation standards

Session 3: Sustainability and Growth

Pricing, Programs, and Scaling Responsibly

May 28, 2026 | 2:00 – 3:30 PM

Focus: Building a business that lasts

• True cost of care and pricing strategy
• Contracts, billing, and cash flow
• ASAPs, waiver programs, and PACE
• Marketing aligned with capacity
• Scaling without operational breakdown
• Preparing for accreditation

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