2024 Home Health Care Benchmark Report Highlights Industry Trends
2024 Home Health Care Benchmark Report Highlights Industry Trends
New data offers a clear look at national and regional cost, staffing, and visit-mix patterns.
Report finds therapy costs, contract labor squeezing home health agencies
Accounting and advisory firm Citrin Cooperman has released its 2024 Home Health Care Benchmark Analysis, a detailed look at cost, staffing, and utilization trends drawn from Medicare cost report data. The report offers a snapshot of how agencies across the country are performing — and how regional pressures are playing out in New England.
Nationally, RN and therapist cost-per-visit remain elevated, with the Northeast feeling those impacts more acutely. The analysis also points to strong therapy-driven utilization and rising contract labor costs, particularly for PT, OT, and speech services — trends that echo the workforce and reimbursement strains reported by many Massachusetts providers this year.
Key findings from the 2024 benchmark analysis
1. Therapy continues to drive a major share of utilization
Across Medicare and total visits, PT and OT account for more than one-third of all activity.
- Medicare PT: 32% of visits
- Total-visit PT: 25% of visits
- Strong reliance on therapy suggests sustained demand for rehab-focused staff and contract labor — an ongoing challenge for Massachusetts agencies.
2. LUPA rates remain low, but high-acuity cases are meaningful
Low-utilization payment adjustment (LUPA) episodes remain stable at about 1.6%. Outlier episodes — higher-resource cases — reach nearly 7%, signaling a heavier-acuity patient mix and higher cost burdens for agencies.
3. PS&R visits per full episode remain near nine
- Full-episode average: 8.78 visits, consistent with PDGM expectations and useful as a benchmark for clinical productivity.
Outlier episodes require 18+ visits on average, becoming a major driver of cost in complex cases.
4. Direct salary costs show continued upward pressure
Average hourly payroll costs (analysis data):
- RN: $56.29/hr
- PT: $70.05/hr
- OT: $66.49/hr — keeping therapists among the most expensive disciplines on payroll.
5. Contract labor is even more expensive — especially in the Northeast
Contract therapy rates outpace direct staff costs across disciplines:
- PT contractors: $71.11/hr
- OT contractors: $62.57/hr
- Speech contractors: $67.23/hr
The gap underscores ongoing workforce shortages and a continued dependence on contract therapy, particularly for smaller and rural agencies.
6. Cost-per-visit remains elevated across disciplines
Examples from the analysis column:
- RN cost-per-visit (CPV): $176.25
- PT CPV: $172.74
- OT CPV: $167.12
- Home health aide (HHA) CPV: $85.59
These higher visit costs point to a tighter financial squeeze under PDGM, particularly when reimbursement rates are flat or lagging.
7. Home health aide utilization remains low
Aides account for a relatively small share of overall volume:
- 4% of Medicare visits
- 9% of total visits
The numbers continue a national trend of declining aide utilization and supply, a concern for agencies that rely on personal care to keep patients safely at home.
8. Supervisory nursing roles carry the highest hourly payroll cost
- Nursing supervisors: $60.38/hr
Higher costs for supervisory RNs add to overhead and factor heavily into leadership staffing models and span-of-control decisions.
9. Medical social work remains a small but costly service line
- Medical social work represents just 1% of Medicare visits.
- CPV is high at $254.84.
For agencies serving patients with complex social needs, the combination of low volume and high cost remains a pressure point.
Implications for Massachusetts providers
- High therapy costs and utilization mirror Massachusetts’ rehab-heavy case mix, especially in post-acute transitions.
- Contract labor is a significant driver of expense and is likely more pronounced in a high-wage region like New England.
- Outlier and high-acuity cases increase resource strain without always bringing proportional reimbursement.
- Persistent home health aide shortages track with statewide workforce challenges across the long-term care and community-based sectors.
- Rising cost-per-visit figures continue to collide with PDGM and stagnant payer rates in a competitive certified home health market.
For agencies looking to benchmark their own operations, the analysis offers side-by-side comparisons of direct salaries, contract labor rates, visit mix, episode types, and CPV across multiple disciplines — tools that can inform budgeting, workforce planning, and strategic decisions heading into the next fiscal year.
The full 2024 Home Health Care Benchmark Analysis is available online: https://url.us.m.mimecastprotect.com/s/eTe5Cwp7ZRfgXmATyuXCJ-DQ3?domain=homecareallianceofmassachusetts.growthzoneapp.com